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Join Date: Oct 2007
The world of internet is essentially made up of websites. These websites refer to all kind of topics, no matter what kind of information you want you will get it from internet. Information is power and internet is the vessel that you can use to your advantage in getting this power. However, even in the world of internet not every website has the same privilege and status as others.
Let us consider an example to better understand the working of internet and how different websites are ranked. Imagine that internet as an army. In army there are thousands of personnel but not everyone have the same status. There are Captains, Majors, Colonels and Generals. All of these have been promoted to different ranks according to the work they have performed over the time period of their service. The Generals are the oldest and the most experienced of them all and thus enjoy the highest level of privileges. Also due to their vast experience everyone turns towards them for knowledge.
Same is the case with websites found over the internet. The websites are ranked according to different criteria. There are those that have been recently launched and then there are those that are one of the oldest websites. There are those which are popular and thus enjoy lots of traffic and on the other hand are those that have little or almost no traffic at all. All of these factors combine together to rank a website.
There is another important factor over the internet concerning the ranking of websites and it is the search engines. There are hundreds of search engines working on the internet. The most interesting thing is that not all of these have the same criteria to ranking a website. It is only for this reason that different search engines rank same website differently. If a website is amongst the top 10 websites according to one search engine then it is not necessary that it will have the same ranking on other search engine, it is even more likely that it might not even be amongst the top 100 websites according to the second website. If you take a closer look on the ranking system of a search engine you will realize that the top websites mostly fall under one of the following categories:
• Oldest websites
• Websites with high traffic
• Websites that are well known
• Websites that links to and from other websites.
When a webmaster launches a website one of his greatest wishes is to get his website amongst the top websites of the internet. However, this is not an easy task since they usually need to wait for a long time before they get this desired fulfilled. Among other things one of the main tasks of a webmaster is to make his or her website popular over the internet. He can use different techniques to promote his website like linking it to other more popular websites. Once the word gets out about the websites and the advantages associated with it then the traffic will start pouring in and the website will started getting better in ranking over the internet. But it must also be kept in mind that not all links are useful to a website. It is never a good idea to go and link the website to every website you see, it would be better to only create links with those websites that are related to the website and will target only those that are really interested in the website.
This is where “Link Juice” comes in the game. In reality, “Link Juice” refers to the quality of links that a website have to it and the role it plays in getting better ranking for the website. There are different tools at working here which include page ranks, link votes, backlinks, inbound links and outbound links. If you manage to get the right “Link Juice” then you will earn the respect of different search engines only for the reason that other good and quality websites link to your websites. This will definitely have a positive effect on your website and its ranking. Here are the key features that you must consider to ensure that the website you are linking to have a positive effect on the ranking of your website:
• Make sure that the content of the page or the website you are linking to is also relevant to your website. Let’s say that your website is related to skin care and you create a link to a website or a webpage whose content is about cars, this will be more harmful to your website then having a positive effect on your website. Those who will visit your website from the car page thinking that your website also have something related to automobiles but they end up seeing skin care related content then they will be definitely furious.
• Make sure that the content of the link are relevant to you site. The content of the link will give a fair idea to the public what your website is about. If your website is related to child problems then make sure that the content of the link indicates this fact as well.
• It is very important that they website to which you are linking your site does not have an overload of other sites linking to it. The lesser amount of link the website accepts the better it is for the ranking of your website. The easiest way to say this is that if the website you are linking to does not accept each and every link that is thrown its way then it will only be accepting the cream of links that are offered to it. And once your link is accepted then it will make you an “authority” in the eye of search engines.
• Last but not the least, it is also very important to consider the ranking of the page to which you are linking your websites. Page ranks plays an important role for any website because the websites that have better page ranking have better chance of coming up in a search ran on the internet by a user. The higher the page ranking the better the chances and thus you end up with even more traffic. It is only for this reason that webmasters are trying to get higher page rankings for their websites.
If a webmaster is able to achieve the above stated points then he has achieved quality “Link Juice” i.e. their websites have quality web contents, quality backlinks, better page ranks and above all better link votes then other websites. However, the world of internet is full of competition, if you have achieved your goals now it does not mean that you should sit back and relax. You should take further steps to ensure that you stay at the top. Use your creativity and something “out of box” for this purpose. If you achieve this then you will be the true “authority” in this field and their will be no defeating you.
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